I was the art director & designer on JUNIQE’s 2024 holiday campaign, covering gifting season in November and December, with a strong push for Black Friday. I created a high volume of assets for CRM, onsite and social media channels for 6 different markets using in-house photography and a visual identity adapted for seasonality and urgency.

The campaign far outperformed expectations, with sales on Black Friday totalling over 150% above plan.